[1] The plan was confirmed in September 2007, reducing the number of regional news programmes from 17 to just 9, saving around £35 to £40 million each year, and affecting every ITV plc regional company with the exception of ITV London, ITV Wales, and ITV Granada. ITV was formed by the unification of eleven of the ITV licences. On 22 October 2009, it was jointly announced by ITN and ITV that ITV News would be rebranded from Monday 2 November. The original ITN logo, featuring a large "T" flanked either side by "I" and "N" (all encased within an outlined circle), was used from 1955 up to 1970. The 2013 rebrand of ITV News saw the brand being extended to regional news programmes operated by ITV plc replacing the previous regional news titles. Technology had also vastly improved.

[12] The ITV News revamp was developed by ITN, ITV and design agency Bruce Dunlop Associates. Meridian's owner, Mills and Allen International, then went on to purchase Anglia Television in the same year, before merging to become United News and Media (UNM) in 1995. The flagship ITV News at Ten has won numerous BAFTA awards, and also being named "RTS News Programme of the Year" in 2011 and 2015. The members also considered possible changes to current ad market regulation, including the CRR system, product placement rules, and the scheduling and sale of advertising. On Monday 22nd January 2001, ITV brought back 'News at Ten' under the 'ITV News' brand. ITV News once again had Tom Bradby at the helm from 9:55 pm on ITV, using the same set design from the 2015 general election. Its director is Michael Jermey, formerly a programme editor with ITN. From the United States there has been recognition of ITN's journalism, from the prestigious Emmy awards, the New York Television Programming Festival and the White House News Photographers' Association. The ITV Evening News was extended to 60 minutes, and various ITV news specials ran throughout the schedules.
ITV Day was treated as a separate entity to ITV1, and featured its own presentation set focusing using the colours of red, orange, and yellow, and featured scenes of typical "daytime" activities. The channel has its roots in ITV HD, which began as a trial service in 2006 on a low-power digital terrestrial (DVB-T) channel from London's Crystal Palace transmitting station, and on Telewest TV Drive cable service. This article or section lacks a former logo at the moment. News at Ten returned on 14 January 2008, with a revised version of the original theme tune, presented by Trevor McDonald (temporarily, until November of that year, after which point Mark Austin took over) and former Sky News presenter Julie Etchingham. Different variations on the theme music distinguished the main bulletins. The "bongs" were originally introduced for News at Ten in 1967; the other ITN bulletins used different studio designs, individual graphic sets and individual music. Regional ITV news programmes are produced by ITV plc, with the exception of the ITV London region which is produced by ITN. On 1 March 2012, four additional variations were launched for the Anglia Television, Tyne Tees Television, West and Westcountry Television regions, with the South East Macro becoming Meridian Broadcasting, West Macro becoming Wales, and Yorkshire/Tyne Tees Macro becoming Yorkshire Television.

Literally days afterwards, Granada plc, owner of Granada Television of the North West, purchased London Weekend Television (LWT). The intense race to own a larger share of the ITV network began in 1994, when Carlton Communications, the owner of London weekday broadcaster Carlton Television, took control of Central Independent Television in the Midlands.

It was moved to 12:30, and appropriately became the News at 12:30. Hosts Susanna Reid and Ben Shephard were joined by Tom Bradby for breakfast coverage of the results. Granada then went on to purchase all of UNM's television interests (including its ITV franchises), which brought Meridian, Anglia, and HTV into its power, but due to regulation, Granada was forced to sell HTV to Carlton.
channel 973 on Sky).

The Independent Television service, abbreviated ITV, was made up of distinct regions, with each region run by different franchisee companies. Like the 1989 attempt, a version was created for every franchise holder, but it was only taken by nine of the fifteen ITV broadcasters, two of which resorted to other designs, being London Weekend Television, which actually used the look for a year but then adopted a more original look (claiming it "wasn't exciting enough"), and HTV which adopted Carlton's identity[Note 1] when it was purchased by the company in 2001. From this year, ITN news programmes revamped and moved to be presented from the ITV newsroom, foremostly to show the impressive atrium in the newly purchased headquarters – with the exception of the lunchtime programme which continued with its own studio and music, but took on elements of the new revamp – such as the serif font style newly introduced for ITN bulletins. In March 1999, the "ITV News" brand was introduced and, with the loss of News at Ten, the "bongs" were extended to all ITN bulletins (despite all but one of them starting on the half-hour). After ITV's unification in 2002, the two London franchises, Carlton Television and London Weekend Television were merged into a single entity, ITV London, while the Wales and West franchise lost its official identity, and instead was substituted with ITV Wales and ITV West on-air, with no reference linking the two together (the licence was formally split in two by Ofcom from 1 January 2015). These changes were implemented in early 2009. On 3 September 2007, four more idents were added to the set, featuring "Bubbles", "Fountains", "Garden", and "Buildings", and as of 19 September 2009, all now have "the brighter side" on their breakbumpers. Lunchtime News | Evening News | News at Ten, Regional news:Anglia | Border (Lookaround) | Central | Channel TV | Cymru Wales (Wales at Six) | Granada (Granada Reports) | London | Meridian | Tyne Tees | West Country | Yorkshire (Calendar), Non-ITV plc nations:STV North / STV Central: STV News / Scotland TonightUTV: UTV Live, Defunct news regions:ATV Today | Coast to Coast | Day by Day | Ireland Live | LWT News | North Tonight | Scene South East | Scotland Today | Thames News | Thames Valley Tonight | TSW Today | The West Tonight | UTV Live Tonight | Westcountry Live | Westward Diary, Other programmes:The Agenda with Tom Bradby | Exposure | Tonight | On Assignment. The United Kingdom Broadcasting Act 1990 changed many of the rules regulating the ITV network, which most notably relaxed separate franchise ownership, and hours of production. ITV Wales remains unaffected, and still continues to use dual-branding across all of its on-screen presentation.

ITV logo, used from5 October 1998 to 10 August 2001, First ITV1 logo, a minor adjustment to the previous logo, used from11 August 2001 to 27 October 2002, ITV1 logo, broken into blocks, used from1 November 2004 to 15 January 2006, ITV1 logo used from16 January 2006 to 13 January 2013, ITV logo used from14 January 2013 to 31 December 2018, This article is about the television channel in England, Wales, and southern Scotland. ITV existed in a region-heavy form from its inception through to the 2000s, although the switch to a single unified service was gradual.

The 18:30 ITV Evening News held the title of RTS News Programme of the Year for four years running, starting in 2004. Since the creation of ITV plc in 2004 all regional news programmes in these regions have taken on a unified look and appearance on screen while structurally the merger has enabled ITV to create the ITV News Group consisting of ITN's national news service and the regional services provided by ITV plc. Julie Etchingham fronted the traditional ITV election night graphics, Mary Nightingale hosted the ITV election party on the bank of the Thames, and ITV News Election Analyst Colin Rallings provided the all important psephological information. ITN also boasted the first British female newsreader, Barbara Mandell, in 1956. Jib camera pans across the studio replaced the previous title sequence; these shots were pre-recorded 10 to 15 minutes before transmission, because it is a difficult shot to achieve and cannot be done if other studio cameras are already in place.

In 2007, ITV plc's newly appointed chairman Michael Grade was reported as saying that the axing of the original News at Ten was "the worst mistake ITV ever made";[4] not long afterwards, plans were made for the famous bulletin to return to ITV. Since 27 October 2002, on all ITV plc-owned franchises, regional programming has been preceded or plugged by an oral regional announcement, in the format ITV1 regional brand; e.g. "VTF30", a piece of technology based upon a knitting-pattern machine, provided moving computer graphics for the first time in television election coverage history. ITN has, like the BBC, run special through-the-night coverage on the day of general elections in Britain and on the day of presidential elections in the United States since its formation in 1955.

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