Part of Springer Nature.
An example of this is 20th Century Fox working with MySpace, to create a viral marketing campaign. This is a preview of subscription content.
Dijkstra , M.; Buijtels, H. E. J. J. M. and W. F. Van (2005), “Separate and joint effects of medium type on consumer responses: A comparison of television, print and the internet,” in: Edell, J.
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